Companies are interested in the brand because it is considered the key to distinguishing between companies and it is one of the assets owned by the company.

The brand is nothing but a name that has an impression in the mind of the customer. This name has a great impact on the customer’s decision to purchase the service or not.

A strong positive impression is the strongest factor on a customer’s decision to purchase a service or product.

Most of the products and services are mostly bought and not sold, and the brand’s reputation is nothing but a great way to facilitate the buying process. This reputation sells in advance the product or service that bears the name of the famous brand, thus increasing the sales volume.