Digital marketing
Digital marketing Channels (managing social media platforms - creating advertising campaigns -engines optimizing search - Google ads - writing content for social media pages, websites and blogs)
Digital Marketing: Also known as Internet Marketing, it includes all methods and practices related to the world of network marketing. (Internet): Communication via the Internet, improving e-commerce.
There is a big difference between traditional marketing and digital marketing, and it is not easy to choose the type of marketing that a company should use to promote itself or its products, but knowing the right marketing decision in this regard will make a big difference in the results.
By knowing the difference between traditional marketing and digital marketing, get a better idea of the appropriate marketing method, how it should be applied, and the strategies it should follow.
Traditional marketing is marketing that relies on traditional channels such as television, radio, street and newspaper ads, while digital marketing uses social media or websites, among others.
This means that the essence of the marketing process is mostly fixed, and that its tools are always changing, and the change of marketing tools is evidence of the dynamism that characterizes the audience and marketing alike, but the use of digital tools came in response to the changing requirements and characteristics of the audience.
Managing social media platforms
It has become necessary for companies to be present on social media platforms for several reasons, including
- Educate customers about your brand and increase exposure
- Target different customer groups
- Strengthen the relationship between your customers and your brand
- Increase customer confidence
- Increase your market share of potential customers
- Increase company sales
This is what we are really striving for from developing customer interaction to turn from numbers to actions that benefit from them in order to reach higher rates, whether the goal is brand awareness or spread or the main goal is to increase sales through content marketing campaigns or through paid advertisements or both
Create advertising campaigns
Managing marketing advertising campaigns in digital marketing is different from traditional marketing that used to depend on the quality of advertising only, not on the advertising strategy, but now with the increase in competitors, advertising has become a strategy and adding value to the customer before selling.
Advertising strategy depends on several factors:
The duration of the advertising campaign / daily spending / determining the target audience segments / content / determining the advertising platform in order to raise the percentage of return.
A lot of great products fail to not reach the right target group at the right time, herein lies the power of advertising campaigns.
Don’t let your great product or service fail because there is no advertising campaign strategy,
through paid advertisements or both
Advertising campaign creation service
- Writing content with creative design
- Study the market and competitors
- Determine the budget and time period that suits you
- Determine the platform based on the campaign goal and the presence of your customers
- Unique targeting of potential customers based on interest, gender, age, city,
- Analyze advertising campaigns and improve on a daily basis
- Send campaign report
Engines optimizing search
Search engine optimization (known for short) SEO: is the science of improving the appearance of a website or website page in the results of free (non-paid) search engines such as Google, Yahoo and Bing so that it appears in the first results, as these engines are considered one of the most important and largest sources that lead potential customers To your site, the sources of your visitors can be classified into two main types:
- An original source or the so-called Organic Traffic, which depends mainly on the suitability of your site to the result of the search process, so that a particular site leads the search results for certain keywords, and this type is somewhat free (You pay the programmer or SEO specialist only for his work, and you will not pay for every customer that comes to your site) This is done by studying how search engines work and the factors affecting the ranking and improvement of search engine results, as well as treating some errors and problems in websites, which is one of the branches of the field of e-marketing.
Workers in this field are divided into two types; White hats, which are the use of legitimate and natural methods to improve the ranking of a website, and black hats by using devious, infringing and illegal methods.
- Paid traffic source, which allows you to bid and pay for ads that appear at the beginning of the search result page, this is usually done on certain keywords, and in this way, the advertiser pays the search engine for each click on the ad.
Google Ads
Perhaps the strongest reason for relying on ads in general is that free promotion through social media, creating a blog or even creating a YouTube channel takes a lot of time, effort and money.
How does Google Ads platform work?
You show ads to interested people and potential customers, by selecting and arranging ads, it depends on two things:
- Bid value for each advertiser (Bid)
- Quality Score for each advertisement.
Each advertiser bids on the keywords to appear in the first results in the various search results, or to appear on the appropriate pages of websites or videos, depending on the type of advertising campaign.
In fact, you are not the only one who is advertising in a specific field or about a specific product, and here comes the role of the Google Ads platform in determining what advertising deserves to appear in the first results.
Google Ads provides pay-per-click, i.e. cost-per-click (cpc) on advertising, and cost-per-thousand impressions (CPM) and is used in advertising campaigns, targeted ads by sites, logo or text.
Google Ads Types
The first type is: Search network Ads
This type is for text ads that appear to the user in any search engine owned by Google, such as: (Normal Google Search / Search on Google Maps / Search on YouTube)
The second type: Google Display Network
This type is intended to display your ads on sites and places that are either wholly owned by Google, or have partnered with their owners to place ads in them.
There are many sites in the world that allow advertisers to place ads on them, and this is what Google has exploited, as it has built a large platform that regulates the relationship between the advertiser and the publisher, so that each of them guarantees his right.
There are plenty of examples of where you can place your ads such as:
- Shared sites in the AdSense program as I mentioned.
- Email (when you open your Gmail account, you do not see advertising emails in your inbox)
- Image ads on YouTube itself (the ones you find to the right or left of the video when you’re using a computer)
Writing content for social media pages, websites and blogs
Content writing is considered the queen of digital marketing in our time, and websites or social media pages cannot be promoted without explanatory and marketing content, as it is necessary for each website to have distinctive content that describes the work, mission, vision and goals of the entity affiliated with this site.
Content marketing differs from traditional product marketing efforts, such as sales and service information, which are all about selling and providing only product information; The goal of content marketing is sure to be selling and promoting, whether it is promoting an idea, a product, a service, or even a specific behavior, all according to your goals, but all this is done indirectly, attracting the audience first and then all of your goals are achieved.